Playmaker has been in the talent management business for such a long time that it is now recognized as one of the leading players in the industry. Recently, the brand which also has interests in sports media announced that they will be expanding their betting operation. This has apparently come about following an agreement between the company and Phil Hellmuth who is a famous poker player.
The reputation of Hellmuth in poker circles paints a picture of a well-known poker professional who has broken many poker records in his career. As per the latest engagement with Playmaker, Hellmuth will be investing into a bigger and better betting experience at the betting label.
With his money inside the operations of the business, the Playmaker team hopes that they will benefit from industry best practices shared by a poker professional. This is different from endorsements because the poker player ideally is in essence a shareholder in the business.
Over the course of his career as a poker player, Hellmuth managed to bag a total of 15 bracelets from the World Series of Poker. He is inevitably a person of interest as far as admiration among existing and upcoming poker players is concerned. His fans will be able to catch up on news related to the sportsman from two weekly TV shows dubbed, ‘The Good, The Bad, The Hellmuth’ and “NFL Bad Beat”.
When speaking about the recent advancements taking place at Playmaker, the CCO of the company, David Woodley expressed thrill at having Phil on their side. As an investor, the legendary poker player will help in marketing and promoting the brand at a level that every poker player wants to be associated with. The management of Playmaker is looking forward to having new poker series created around the player.
Phil is now part of the management team but unlike the other executives in the company, he brings to the table the mind of a real poker player. The best manager in every setup is the person with first-hand experience on a project. If one of the executives is a former or current poker player like Phil is, then the brand is best equipped to offer their customers a superior customer experience.
There is currently no other betting operator who has taken business promotion to this level and this will give Playmaker a business advantage over the competition. Playmaker has been keen on setting the pace in the betting industry and this new business model allows them to trade at a unique spot in the industry. The betting market in New Jersey is still large enough for multiple players but with such spins, Playmaker will easily command a big proportion of the 20 million+ poker followers in the state.
The history of Phil Hellmuth poker success
Fans of the WSOP already have great admiration for Hellmuth because no other player has managed to beat his record of 15 bracelet wins. He won the main event in the World Series of Poker championships held in 1989 and 2012 in Europe making him a champion in and outside the US. In 2007, the WSOP inducted Hellmuth into the WSOP’s Poker Hall of Fame.
Commenting on his latest stint as a content creator, advisor and investor in the poker business, Hellmuth could not hide his excitement as he spoke on the future. He will be responsible for two shows featuring on Playmaker media that will primarily focus on his input on NFL. Since he is himself a poker professional, the language and tone of his show will be relevant to the topics he discusses.
Bettors thrive on sharing ideas and analyzing the outcome of a game based on the history of the participating teams. To arrive at a bet that convinces a player that they have made the right choice takes several heads combing through years of performance. This is what Phil will be aiming to achieve by breaking down matches even before they are set to kick off.
On the ‘The Good, The Bad, The Hellmuth’, Hellmuth will be hosting special guests who will together come up with betting picks which fans can use as tips when placing their sports bets. “NFL Bad Beat” on the other hand will focus on what went wrong as far as sports’ betting is concerned. Speaking on the bad luck that fans have experienced publicly will help to remove the stigma that surrounds losses in wagering.
In collaboration with Hellmuth, Playmaker will be creating gambling related content for video channels, livestreams and podcasts. With a champion poker player at the center of the operator’s business, it is expected that the brand will have a great reach among players and in turn lead to more interest in the products they offer. The concept of inviting former and current high flying poker players to join in their business as investors is a Playmaker original idea and the brand has so far enrolled one more, Jeff Gross in the same capacity.
There is a promise for a profitable decade for all the players who have invested in the NJ gambling market during the Covid-19 pandemic. Although the figures being reported now appear to be epic, research organizations are estimating a peak in performance in the market as a whole. One of the research firms on the ground at the moment is Zion Market Research who has just concluded working on a study that reveals that the US $131.1 billion reported in 2020 will be an estimated US $179.3 billion come 2028.
A reputable sportsman leading a pack of players is a recipe for success. This must have been what Playmakers thought about when they invited Phil to invest in their business. With a media presence to compliment the betting platforms, the fans of the betting operators are in for a treat; better bet choices and in-depth analysis of games by a team of experienced guests.